Playboy stapt in wijn

Playboy gaat eigen wijn op de markt brengen. De sexy dames op het etiket moeten tot aankoop verleiden.

Playboy opent een wijnwinkel op internet. De flessen zijn los (90 tot 380 dollar) of met een abonnement (12 flessen voor 1.567 dollar) verkrijgbaar. De wijnen liggen ook bij wijnwinkels in Amerika in de schappen.
Op de etiketten prijken voormalige pin-ups als Miss February 1962 en Miss July 1964.

Playboy Wines come in 12 month subscriptions, just like the infamous magazine.

Playboy Wines pair “Limited-allocation, highly acclaimed wines from around the World with vintage Playboy magazine covers of the past,” the site explains.

What’s interesting isn’t the fact that it uses Playboy images, but that it uses the Playboy brand. The room to innovate when it come to wine labels is immense, but it hasn’t been until recently that people have caught on to the marketing potential.

Since wine is one of the most popular beverages consumed across the globe, it’s a savvy vehicle to stealthy easily bring an ad into the home.

Also, since wine is something people are continually buying, they don’t mind experimenting with no brands. People love something that catches attention, and the Playboy wine certainly does do that! This one will be huge with male oenophiles… and beer drinkers alike!

The cluster shows a range of possibilities for labels, from the Playboy wine to Rolling Stones vino.

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